Google has been on its toes as far as mobile and web applications concerned. After the success of android in the mobility sphere the search giant has emphasized on web-based applications. This is clear from the recent push of Google in the form of packaged chrome apps that can even work offline without the need for data connectivity. although these applications are web-based browser applications, they can take advantage of the offline cache preferences to work as a native application.
But the recent moves from the stable of Google clearly indicates that it has much bigger plans for these web applications. It seems that Google is planning on building a tool for developers to help their web applications go mobile. This means that Google plans of running those same web application on android browser. Dubbed as Mobile Chrome Apps this project by google has been on the Github since May. Having a closer look at the repository reveals the code to a toolkit for porting Chrome packaged apps to ones that will run on Android and iOS by using Apache Cordova.
There is a wave of online sales going on between Black Friday and Cyber Monday, where service providers have been putting out huge discounts ranging from devices to mobile applications. But there is some reflection in these sales that has come out pertaining to the fact that iOS still might be a force multiplier as far a mobility is concerned. A data analysis team at retail intelligence firm Infoscout, has come out with a slew to findings which state that iOS users have been more prominent among pushing online sales.
The firm used gamification and other incentives for an ingenious method which revealed that iOS applications of services providers had more impact among online sales than it android counterparts.
There has been a range of reports in the recent past that have come up stating the obvious dominance of iOS in the field of mobility. although Android has gained much of the smartphone ecosystem, but still the more prominent group of users still prefer iOS due to its intuitiveness and content availability.
The important thing that came out of this reports is that Apple users especially iPad users, were the biggest driver of online sales. An interesting fact also came into limelight that almost 40 percent of the online ipad sales came from the android users giving the fact that iPad still is more preferential in the tablet ecosystem. Almost one third of the overall traffic on black friday was from iOS devices and put forward a dramatic advantage in actual online sales.
Many new technologies has been adapted in this modern computing era. Technologies has changed the way by making great inventions with innovative ideas. Apple has created a benchmark by deploying its 700 million iOS devices ever since its inception in since 2007. The surprising pattern is the logistic curve it followed thus giving an indication of learning process in the market.
As it was stated that 700 millions devices had been sold, but the total number of active units is likely to be lower. If we take out the estimate on the basis of device replacement, than 500 millions are still supposed to be in use. The assumptions that were made from growth being near an inflection point affirmed growth of iOS.
Apple has proceeded through leaps and bounds in the last few years and laid a great impact on computing technology. So, it could be that iOS might accelerate further and would therefore imply nearly one billion iOS devices in use by the end of 2018. Although Apple might take longer to reach the milestone but it is an undeniable fact that its devices are likely to be used by most of the users.
The latest developments of Apple can be seen, but the strategy behind creating a large ecosystem is different. Apple is likely to drive recurring sales and have over 90 percent renewal rate on that basis which is far better than competitors. They have proved their existence that apple can reach half-a-billion users. This strong belief is the prominence that each current user could use two devices some day.
Apple commands two-thirds of industry profits even after one fifth of the world’s market share. Will this trend remain the same? By that time, competitors would have launched many devices. Let’s see whether they will overtake Apple’s App platform in terms of efficiency, durability, profitability and developer loyalty anytime.
Over the years, Google has been emphasizing on its core security architecture, which is evident from the fact that it used to pay freelance developers millions of dollar just to find security hole in its chrome browser. Now it seems that Google is try to expand that horizon towards it mobility platform android, by offering developers hefty sum for security related bugs in its Android platform.
In the past Google has given as much as $60,000 per bug to security researchers who have found a bug in chrome during Google organised event. This month Google has extended the reward scheme to other open source projects including android. Other projects include OpenSSH, BIND and OpenSSL In order to integrate more projects, Google has incorporated path program, which is intended to be an open source bug hunt. Moreover, it would also be an ideal way to give real financial incentives to developers who send patches that can seamlessly improve the security of a project.
By pushing this move, Google has asserted that it is serious about security, which has also been proven with a slew of security improvement incorporated in Android 4.3 and 4.4. Google has also pushed the verify apps feature, in the last update which would take care of the malware aspect of android. This feature scans the apps that are installed on the device and automatically blocks harmful ones.
This is a highly appreciated move and would only increase the security aspect of android which has been debated for a long time. Recently Google has pushed security of it mobile platforms due to the fact that enterprise sector has also started to merge mobile first strategy and Google lags way behind iOS on that aspect.